Certain colours have been proven to provoke different moods, research finds
I Want Wallpaper have surveyed 1,132 people to find how particular coloured rooms evoked certain emotions. Participants were shown eight different coloured rooms and had to choose a feeling or mood.
Soft colours such as blue purveyed feelings of calmness (29%), whereas pink (25%) and white (36%) evoked sentiments of peacefulness. Generally speaking these colours are mostly used to aid feelings of tranquillity, trust and purity. In everyday life, you’ll notice how blue is synonymous with bank logos denoting reliability, whilst children’s and even adults bedrooms are decorated in soft colours to make sure they have a peaceful nights rest.
Unsurprisingly, orange, green and yellow all induced emotions of creativity (29%), energy (39%), and being uplifted (41%), amongst our respondents. Interestingly in the business world, orange stands for value for money, featuring in many household name logos such as B&Q and Sainsbury’s. For yellow and green, our results correspond with scientific findings, suggesting that these natural colours have a positive affect on mental health.
Bold colours like red and black conjured strong moods amongst the participants. Predictably, red gave off feelings of passion (43%). In the multi-billion pound food industry, red is said to be an appetite inducer, hence why it appears in so many fast-food takeaway logos. Similarly, black drew sentiments of power (48%) in our results. This agrees with the idea of wearing black as a fashion statement, or wanting to create a dramatic backdrop in theatres and cinemas.
Jatin Mehta, Owner, said:
“Colour plays a major role in our lives. From art, to marketing, to design, to first impressions –there’s the view that black always looks confident and cool, whereas red is seen as alluring and attractive. Colour psychology has always been an important feature of interior design. Changing up your wallpaper or painting your room a different shade is a shorthand way to energise a space. Why is colour such a powerful force in our lives?
This got us thinking – just how important is the colour of a room when it comes to a person’s attitude? Obviously perceptions of colour are subjective, but the study shows there are some colours that clearly have a universal meaning – a red room will feel more passionate, whilst green might give you an energy boost.
We want people to start thinking in colour, and hopefully this study will help people achieve that. Colour lets us think about the room’s purpose – how do we want to feel here, relaxed, calm, busy? If you’re going to invest time re-painting or wallpapering a room, you want a shade that’s going to lift you every day.”
For more information, visit www.iwantwallpaper.co.uk/what-your-colour-says-about-you-i53