Spontaneous drinking high on the summer agenda for over half of people in the UK
New research by the House & Garden Festival has found that over half (53%) of people in the UK can’t wait for the arrival of summer so they can indulge in spontaneous drinking celebrations. In addition, 1 in 10 people stated that they are partial to a morning drink as it becomes “more socially acceptable in the summer”.
Summer party activities, particularly those involving a tipple, also become a priority with 44% of people saying that champagne tasting is their idea of a dream summer party, followed by 11% with wine-pairing. A flower arranging workshop and canape making class follow jointly with 8% each.
More than a third (36%) of people said that they feel summer has officially arrived due to the longer days, whilst 1 in 10 (15%) said that their signal for the arrival of summer is the first time they bare their legs. Being able to laze about in the great outdoors is the greatest summer excitement for almost half (46%) of people, whilst simply being able to bask in the warmer temperatures is the highlight for over a quarter (26%) of people.
But it does seem that Brits have a love-hate relationship with summer with over half (52%) of people saying that what they hate most about British summers is that it rains too much. So when it comes to making party plans, a Plan B is actually the most important thing on the agenda for 61% of people.
This seems to stem from experience as 72% of Brits say they have hosted or been to an outdoor event that subsequently had to be cancelled or unexpectedly moved indoors due to poor weather. It might also explain why alongside a trusty barbecue, a gazebo is the most important summer party piece of equipment for 34% of people, followed by a parasol or umbrella for 16%.
However, Brits demonstrate their stoicism with over 63% of people saying that despite unexpected showers, they are determined to stay upbeat and refuse to let the weather rain on their parade.
Thi Dinh, Show Manager, House & Garden Festival says:
“Summer is definitely the most anticipated time of year with social calendars already filling up with a raft of summer activities. Entertaining is at the top of the list with celebration drinks, naturally, featuring highly on the summer agenda, and that is despite the unexpected surprises the British weather can bring. There really is no better way to see in summer!
For those determined to celebrate in style, the all-new House & Garden Festival is the ultimate destination. Showcasing over 500 independent garden, interior and lifestyle brands, the four-day event is designed to help people pick up all they need to see them through the summer season, from home furnishings and garden plants, to hand-made gifts and artisan food & drink.
There are also exclusive hands-on workshops to give you the practical advice and tools so you can entertain with flair thanks to leading industry experts including superstar The Ritz chef John Williams to champagne expert Mark Bingley and superstar florist Philippa Craddock. Further thought-provoking inspiration can be found in a series of specially-designed Style Rooms and Decorated Spaces, as well as bespoke garden art installations that demonstrate just what can be achieved with a little summer creativity.”