Home owners in the South West are embracing homely wellness


Property owners in the South West are actively planning material changes in their homes to improve their happiness and health

According to latest research, home owners in the South West are embracing the concept of ‘homely wellness’ in a bid to improve both personal and planetary health.

According to new research conducted by the Wood Window Alliance, homeowners in the South West are increasingly turning their backs on so-called ‘disposable lifestyles’ and are instead turning to nature and natural products in a bid to transform their homes into sanctuaries of both health and happiness. Leading the happiness-delivery charge is the humble house plant, with 37% of homeowners in the region planning to increase the number of plants and flowers in their homes this year in a bid to improve their connection with nature.

Now it seems that natural materials in the home – from wooden floors to wooden windows – also deliver a material benefit. 46% of homeowners in the South West questioned state that having natural materials in their homes makes them feel discernibly happier than when surrounded by artificial materials.

In response, 30% are planning to introduce more natural materials in the next 12 months, with wood cited by an enormous 64% of homeowners as the material they would most like to have more of in their homes.

In addition, 23% are planning to increase the amount of natural fibres through soft furnishings and bed linen, and stone and cotton are also on the rise as natural materials that home owners in the South West would also like to have more of in their homes – weighing in at 43% and 26% respectively.

Timber remains in pole position as window frame favourite compared to PVC and aluminium with 40% citing timber window frames as the nicest to live with, the most attractive (46%) and the most environmentally friendly (54%).

Consequently we are entering a post-plastic age, with 23%  claiming to be conscious of the negative effects of synthetic materials on their wellbeing, and a quarter planning to decrease the amount of plastic in their homes. 

Oliver Health, expert in Biophilic Design (a design concept based on Biophilia – the human inclination to connect with nature) comments: “Our homes have become significantly less healthy over the last 20 years due to build-up of chemicals in materials, fixtures and fittings, but also as they have become increasingly sealed-up.  The more we can introduce natural materials, the less we are likely to be inviting in toxins.  If we use materials like solid wood with natural or water-based finishes, we can do a lot to reduce toxins in the home.”

Commenting on the research, chairman of the Wood Window Alliance, Tony Pell says: “Health and wellbeing is no longer just a matter of what we eat and drink and how often we exercise.  Rather, it seems that the home is becoming increasingly important to our health and wellbeing, with homeowners in the South West turning their backs on disposable ‘quick fixes’ in their homes, in favour of more thoughtful purchases that offer a combination of personal and planetary health and wellbeing benefits.”

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