We speak to Greg Wells, co-founder of Bristol Craft Beer Festival
Bristol Craft Beer Festival gathers the best of modern craft brewers, offering more than 200 fantastic beers, music and food. You pay for a five-hour session and are then free to try any beer in the house. At traditional beer festivals I spent my entire time working out what I was going to do next, whereas this way you’re free to just chat with the brewers, eat, listen to the music, or whatever.
Josh Eggleton from Eat Drink Bristol Fashion is curating the food, there’ll be DJs playing the whole time, and once a session we’ll put on a big name: Norman Jay, DJ Yoda, Jamie MacColl from Bombay Bicycle Club, or Olugbenga from Metronomy. People can still volunteer to be part of the BCBF crew: work a session, get a session free.
Will the popularity of craft beer be a fad? No, people today appreciate quality and are happy to maybe consume less but pay a bit more for it. Small breweries are not under the same pressure to make as much profit as larger ones, so can use the best, freshest ingredients, no expense spared. They brew what they like, rather than have it dictated by the market or bosses, can easily experiment to make fuller-flavoured, more interesting product.
Bristol is so good at supporting independent businesses doing great stuff, it’s become an epicentre of brewing. We love Wiper & True, Moor, Left Handed Giant, Wild Beer, Arbor, Good Chemistry, Bristol Beer Factory will be our only cask bar, Lost and Grounded make some of the best Pilsners in the country.
Food and drink has become a relevant part of culture in a way that it wasn’t before. A lot of young people decide to open a small business in brewing, bread-making, something like that. The people who work there are innovative, the branding is cool – they’re pushing the boundaries of what these little businesses can be.
Bristol Craft Beer Festival comes to Motion from Sept 15-17. bristolcraftbeerfestival.co.uk