A city with ambition


76% of Bristol set to realise their dreams in 2018

Research released today by Huawei, the worlds’ second largest smartphone manufacturer, has revealed Bristol is a city of ambitious people, who are set on following their dreams, with 76% stating they have one or more goals they want to fulfil in 2018.

The survey of 5,000 UK residents has been released in conjunction with Huawei’s ‘I Am What I Do’ campaign, which features tech-driven entrepreneurs showcasing how AI technology can enrich people’s lives to mark the recent launch of the AI powered Mate 10 Pro. The study takes a deeper look at which areas of the UK are leading the way, with 31% of people in Bristol looking to go it alone and start their own businesses in 2018. Despite this, 60% of people in the region have tried and failed to make their dreams a reality previously, citing a lack of access to the right technology (16 percent), confidence (39 percent) and cash flow (59 percent) as the main barriers.

When it comes to the current passion points of people in Bristol, it seems the majority of people in the region (23 percent) would like to open their own B&B or hotel. Meanwhile, London is the most ‘social’ with 38 percent wanting to become a social media star while the ‘tech’ capital is Newcastle with 15 percent of Geordies claiming they would like to create their own app. The aspiring philanthropic capital is Glasgow with 11 percent wanting to start a not-for-profit.

Steven Bartlett, CEO and founder of Social Chain said: “It doesn’t surprise me that we are an ambitious nation. I see every day people who have incredible ideas and goals. I firmly believe technology can help people achieve their dream be that a professional goal or a more lifestyle focused desire. I have used technology to build a business that was a long term dream of mine and am delighted to be working with Huawei to inspire people to use technology to unlock their own potential.” 

Commenting on the research, Huawei UK Managing Director, James Jie, said: “At Huawei we believe smartphone technology is key to empowering people and helping them to make the impossible possible. We believe our latest product, the AI enabled Mate 10 Pro, to be the device that will help them to do this.”

The research ranked the nation’s most ambitious cities:

  1. Exeter
  2. Leeds
  3. Cardiff
  4. Birmingham
  5. Bristol

Among the nation’s top ambitions are:

  1. Start own business
  2. Open a restaurant
  3. Design an App
  4. Become a social media influencer
  5. Own a home

The top barriers to achieving your goals are:

  1. Not having enough money
  2. Needing better technology
  3. Confidence
  4. Motivation
  5. Time 




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