A local family-run nursery group has been recognised for its innovative online and social media approach
Mama Bear’s Day Nursery and Pre-School which has settings across Bristol, Somerset and Devon has been shortlisted as one of three contenders for the Online and Social Media Award at the Nursery World Awards 2017.
The award evaluates how well a nursery or day school uses their online and social presence as an informative, innovative and accessible tool for parents.
Mama Bear’s owner Bev Driffield, who runs the group with husband Tony, said one of the company’s main considerations is its partnership with parents, which they believe is vitally important for a child’s development.
Bev Driffield said: ‘We are delighted to be shortlisted for this award by such a prestigious organisation.
“We strive to provide each of the children with us with a high standard of early education and support. Working closely with parents comes hand in hand with this and we put a lot of effort into ensuring home and nursery life is cohesive, by communicating regularly with our parents.
“Encouraging cooperation with parents and supporting them with all aspects of childcare is something we are passionate about and we find it increases parents’ understanding of their children’s early development.
“Our website was restructured in January 2017 so that each nursery has its own dedicated page with photos, description, an introduction to the manager, contact details and latest news stories.
“We also added a section on free sessions and help with funding as we realised this was an area we could provide parents with additional support on.
“Social media is also a great tool for connecting with families and keeping them informed of what their child has been up to at nursery. Parents love seeing and sharing our posts and it also offers another way for them to contact and receive a speedy response from us.
“We are very grateful for the nomination by Nursery World, and look forward to continuing our close relationship with our families.”
The Nursery World Awards will take place on Saturday 23 September at The Brewery in London. Attended by over 500 guests the awards will bring together industry professionals from across the UK.
Mama Bear’s Day Nurseries provide care for children from three months to five years. There are now 23 settings across Somerset, Bristol and Devon. The Day Nurseries are aimed at providing children with their first vital level of education to give them a head-start when they start at primary school.
For more information on Mama Bear’s Day Nursery and Pre-School or to register visit www.mamabear.co.uk