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Aveda launches new hand creme to help raise money for Breast Cancer Awareness

 

Current statistics indicate that one in eight women will develop breast cancer in a lifetime. With this concerning statistic in mind, this October, Aveda iis inviting guests to lend a hand in the fight against breast cancer, while experiencing the moisturising effects and uplifting Beautifying aroma. Produced from Certified Organic Rosemary, Lavender and Bergamot, and boasting herbal freshness and subtle citrus notes, the iconic and much loved Aveda Beautifying Aroma leaves your senses uplifted and invigorated.

The lavish, intensely moisturising creme is replete with hydrating plant extracts, vitamins and exfoliating fruit acids to seriously soothe and smooth dry, rough hands. These include:

  • Andiroba and Meadowfoam Seed Oil to instantly help nourish dry skin while protecting the skin’s moisture barrier

  • Lactic acid (from sugar beet) to help smooth rough patches

  • Glycerin to help intensively moisturise

    DONATION

    During Breast Cancer Awareness Month, Aveda will donate $4 from the purchase price of every Limited Edition BCA Hand Relief Moisturizing Creme sold globally to The Breast Cancer Research Foundation in support of cruelty-free breast cancer research to help find a cure for the most common form of cancer in women.

    What is the Breast Cancer Research Fund (BCRF)?

  • BCRF was founded in 1993 by Evelyn H. Lauder as an independent not-for-profit organization

  • BCRF’s mission: Committed to funding scientific research to foster prevention and find a cure for breast cancer in our lifetime

  • For more information about BCRF, visit www.bcrfcure.org

    BCA HAND RELIEF MOISTURIZING CREME RRP £22
    Available in Aveda salons, spas, stores and online at aveda.co.uk throughout October.

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