Cold December spurs holiday bookings

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Over 30,000 Bristolians to book a holiday this week

New research by ATOL, the holiday protection scheme, has found that over 30,000 people in Bristol are set to book their holiday this week, as December’s snowy weather accelerated the holiday booking period.

Other key drivers for consumers booking a holiday include ‘wanting something to look forward to in the New Year’ (23 per cent) and ‘not wanting to miss out on things getting booked up in advance’ (5 per cent).

Top 10 holiday destinations for Bristolians in 2018:

2018 rank

Country

1

USA

2

Spain

3

Italy

4

Greece

5

Canada

6

Portugal

7

Hawaii

8

India

9

Cyprus

10

Caribbean

Despite the weakness of the pound driving up costs, the latest data, that surveyed more than 4,000 people across the UK, has found that the popularity of the USA is stronger than ever with over a million more people looking to travel across the pond in 2018 than 2017. 

After enjoying adventurous gap years, the study shows millennials are now keen to holiday a little closer to home with European destinations very much in vogue for the younger generation. Spain, Italy and Greece are all top destinations of choice and Portugal is rapidly closing the gap thanks to its buzzing food scene, photogenic cityscapes and Port making a comeback. 

This is in contrast to the older generation who are increasingly using retirement to travel to far flung destinations such as New Zealand and Australia.

The research found that when it comes to booking holidays, top priorities for consumers include guaranteed sunshine, a nearby beach and even access to British TV channels.

For the younger generation, the top three priorities for a holiday include ‘good wi-fi’ (35 per cent), ‘free data roaming’ (15 per cent) and ‘instagrammable locations’ (10 per cent). This is in stark contrast to those who are over 55—these sensible spenders are three times more concerned about having ATOL protection when booking a break (60 per cent).

Visit http://www.packpeaceofmind.co.uk/ for more information about ATOL protection.

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