A rural retreat


Brits willing to pay 21% more to live in the countryside

Brits would be willing to pay a staggering 21% more than the national average house price for the better quality of life and cleaner air that comes from living in the countryside, independent new research shows.

The survey, conducted by Certas Energy, asked more than 2,000 UK residents their views on relocating to the countryside, with more than three-quarters (78%) of Brits saying that they would consider moving. Residents of Wales and East Anglia were the most enthusiastic, with 85% and 82% (respectively) saying they would consider heading to a more rural location. 

The top five locations that people would like to more to are: 

  1. Cornwall (28%)
  2. Devon (27%)
  3. Lake District (22%)
  4. Somerset (17%)
  5. North Yorkshire (16%)

However, while Cornwall came out top overall, it seems that people living in the north would like to stay there, with Leeds overwhelmingly showing preference for North Yorkshire (53%), Liverpool favouring the Lake District (37%) and Sheffield choosing the Derbyshire Dales as their rural idyll of choice (29%). 

The fast pace and hustle and bustle of a city may appeal to some, but it seems Brits also value the serenity that the countryside can bring. The top three reasons for moving to the countryside were: 

  1. Better quality of life (57%)
  2. Cleaner air (39%)
  3. If the price was right (29%)

Almost two-thirds of women said that a better quality of life was most important to them (60%), while for men one of their highest priorities was the price of a property, with a third stating that they would move if the price was right (33%).

Southampton was the city most willing to pay extra for a countryside property at 25% above the national average, with Plymouth willing to pay the smallest premium, at 14% above the national average.

Angus Blundell, Director of Marketing at Certas Energy, said: “Many people choose to move to the countryside in search of fresh air and an overall better quality of life. Leaving the city behind and going a little further off the grid can let you enjoy the rural lifestyle and traditions that have existed for centuries in this country.

“Although a lot of Brits seem willing to pay the price for the benefits that rural life brings, making the move to the countryside doesn’t have to cost the earth and the scenery can be more than enough compensation for not being close to a corner shop!”

To find out more about the research visit: https://www.certasenergy.co.uk/domestic/news/article/2017/08/17/dreaming-of-a-countryside-retreat-you-might-be-surprised-by-real-rural-property-prices

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